Clever campaign by McCANN Australia for Metro Trains Melbourne. Rather than a typically earnest public service announcement, they choice to use humour, amiable animations and a catchy tune to warn the public to.. err well not get killed by a Metro Train, among other things. The campaign is now a global hit, both on Youtube as on iTunes.
In collaboration with artist James Medcraft, London-based studio Marshmallow Laser Feast created this stunning video for the PR launch of McLaren’s new supercar; the P1. Made by using ‘long exposure photography light painting animation driven by real-life wind tunnel data and motion control rigs’. Love it.