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Google Poetics is born from viewing Google autocomplete suggestions as poems. Google’s algorithm offers searches after just a few keystrokes when typing in the search box, in an attempt to predict what the user wants to type. The combination of these suggestions can be funny, absurd, dadaistic – and sometimes even deeply moving.
Studio AKQA has created a beautiful and intuitive iPad app for the World Wildlife Fund (WWF) that allows you to explore the stories of endangered animals such as elephants, whales, rhinos, tigers and other species. For each animal featured there is editorial content, beautiful photography, high def videos, unusual facts and even downloadable origami animal templates.
Move over humans. Compressorhead is a robot-metal band from Germany and is made up of guitarist Fingers, bassist Bones and a four-armed drummer called Stickboy. The mechanical trio will be joining human colleague’s like Red Hot Chili Peppers, The Killers and Vampire Weekend at the 2013 Big Day Out festival in Sydney.
An amazing collection of photos taken from the window of an airplane. Take a tour around the world from the sky.
Clever campaign by McCANN Australia for Metro Trains Melbourne. Rather than a typically earnest public service announcement, they choice to use humour, amiable animations and a catchy tune to warn the public to.. err well not get killed by a Metro Train, among other things. The campaign is now a global hit, both on Youtube as on iTunes.
In collaboration with artist James Medcraft, London-based studio Marshmallow Laser Feast created this stunning video for the PR launch of McLaren’s new supercar; the P1. Made by using ‘long exposure photography light painting animation driven by real-life wind tunnel data and motion control rigs’. Love it.
Philips started selling its high-tech Hue LED light bulbs exclusively in Apple stores. Screw in the bulbs and you can customize almost everything from light colour, brightness to timer, all through an app. What’s also interesting is that Philips will release an API so that developers can start creating apps using the Hue technology. Think of a nav app that turns your lights on when you’re near your home. Neat!
Obviously cats were the reason internet was invented. Cat memes, cat videos and cat pictures dominate the world wide web. Saatchi & Saatchi New Zealand knows memes and created this funny cat flavoured TV commercial and campaign for Toyota in New Zealand.
Just when you think you’ve seen all the craziness of the internet something new pops up. May we present you:
Last week the ICA in London staged the first Information is Beautiful Awards, celebrating the best work in data visualizations, infographics and information art worldwide. The Ultimate Award, for most beautiful piece was won by CNN’s Home and Away, an interactive infographic about US & coalition casualties in Iraq and Afghanistan by Stamen Design.