Co-owner / designer at Stijlbende

Dumb ways to die

Clever campaign by McCANN Australia for Metro Trains Melbourne. Rather than a typically earnest public service announcement, they choice to use humour, amiable animations and a catchy tune to warn the public to.. err well not get killed by a Metro Train, among other things. The campaign is now a global hit, both on Youtube as on iTunes.

Don't do it